Carolyn Massiah
Lecturer of Marketing, College of Business Administration
Highlighted Faculty Current Position: Lecturer, Marketing Department, College of Business
Years at UCF: 7 years
Ph.D. Granting Institution: W. P. Carey School of Business, Arizona State University
My research interests center around intergroup relations among consumers. I have had the opportunity to present my research at the leading marketing conferences and I have published in the Journal of Services Research, Journal of Service Management, and the Services Marketing Quarterly. I have also published a book chapter titled “Beyond the Physical Servicescape: How Social, Symbolic, and Restorative Servicescapes Influence Consumer Behavior.” That chapter can be found in Environmental Psychology: New Developments.
In the classroom, I strive to create student-centered learning experiences. My goal in the classroom is to deliver lectures filled with current information that works to offer managerial applications of course content. I believe that involvement of students in all aspects of their learning acts to develop their critical, analytical and problem-solving skills and moves students beyond rote memorization towards understanding their world through reinterpreting knowledge. I also believe that it is quite alright for teaching and learning to be enjoyable for professors and students alike.
I choose to serve the university and its community by being involved as faculty advisor for several groups on campus and a Thesis advisor for Honors in the Majors students. I am currently the faculty advisor for Collegiate DECA and for Gamma Phi Delta. I just recently stepped down after a lengthy period as advisor for Delta Sigma Pi, the business fraternity. The student organizations and the HIM Theses provide the students and me an invaluable opportunity to interact outside of the classroom.
